The Baby-Name Business
Parents are feeling intense pressure to pick names that set their kids apart. Some are even hiring consultants. Alexandra Alter on the art of 'branding' your newborn.
"Karen Markovics, 36, who works for the planning department in Orange County, N.C., spent months reading baby books and scouring Web sites before settling on Nicole Josephine. But now, four years later, Mrs. Markovics says she wishes she'd chosen something less trendy -- and has even considered legally changing her daughter's name to Josephine Marie. 'I'm having namer's remorse,' she says."
Um, she works in the WHAT department? Who changes their 4-year old's name because it's too "trendy"?
(PS: Nicole stopped being a trendy name back in the 80's, hon)