By Jon Weinbach, The Wall Street Journal
Major League Soccer doesn't have the talent, tradition or TV ratings of more storied American sports leagues. But starting next spring, MLS will be the first major team sports league in the U.S. to showcase ads where viewers can't miss them: on the fronts of player jerseys.
Read the rest here.
OK, LDSM readers--which companies would be good sponsors for the MLS? I like this one, myself.